The team's title sponsor and machine livery will be unveiled for the first time on the Kawasaki Motors UK stand (Hall 2 Stand 2B15) at Motorcycle Live at 10:30am on Saturday 19 November.

The Derbyshire rider has developed a strong relationship with the Japanese manufacturer, having competed in the prestigious Suzuka 8-hour race and more recently the Japanese  Superbike and World Superbike final rounds representing the brand.

Runner-up in the 2016 series on the Ninja ZX-10R, Haslam will be partnered by 24-year-old Luke Mossey who achieved a strong position in the 2016 Showdown and who is aiming to improve on his sixth place finish in the Championship last year. 

Ross Burridge, Kawasaki Motors UK Senior Racing Coordinator, said: “2016 was a great season of racing and although we were disappointed that Leon narrowly missed out on the title win, he gave 100% throughout the year. We're delighted to be continuing to work with him for the 2017 season – to be working with a rider of this calibre is very exciting. We're confident that the Bournemouth Kawasaki team will be a great platform for Leon to strive for the Championship win in 2017.”

Leon Haslam said: "It's brilliant to stay with Kawasaki for 2017 and build on the fantastic work we did last year. I have a really close relationship with Kawasaki as a manufacturer and it will be great to represent them again in the British Superbike Championship on the ZX-10R. I'm looking forward to getting back on the bike and getting started.”

For further information, please contact: press@kawasaki.co.uk